> For the complete documentation index, see [llms.txt](https://docs.opencart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.opencart.com/admin-interface/marketing.md).

# Marketing

{% hint style="info" %}
**Drive Growth and Engagement** The Marketing module provides powerful tools to promote your store, reward loyal customers, and build lasting relationships through targeted campaigns and referral programs.
{% endhint %}

## Introduction

OpenCart 4's Marketing module offers a comprehensive suite of tools to help you grow your business through strategic promotions, customer engagement, and data-driven marketing. From discount coupons and affiliate programs to mass email campaigns, these features work together to increase sales, build customer loyalty, and expand your reach.

## Marketing Features Overview

### 1. **Coupons** 🎫

Create and manage discount codes for promotions, special offers, and customer incentives.

**Key Capabilities:**

* Percentage or fixed amount discounts
* Product and category restrictions
* Usage limits and expiration dates
* Free shipping options
* Detailed usage tracking

**Use Cases:**

* Seasonal sales and promotions
* Customer loyalty rewards
* Product launch campaigns
* Cart abandonment recovery

[Explore Coupons Documentation →](broken://pages/xbRg0v2R988utvAoov0A)

### 2. **Affiliates** 🤝

Build a referral program where customers earn commissions by promoting your products.

**Key Capabilities:**

* Commission management and tracking
* Multiple payment methods (PayPal, bank transfer, cheque)
* Unique referral tracking codes
* Balance and transaction history
* Customer self-registration

**Use Cases:**

* Word-of-mouth marketing
* Influencer partnerships
* Customer referral programs
* Performance-based marketing

[Explore Affiliates Documentation →](broken://pages/Te57sd1Oj7BDxJFbBVdo)

### 3. **Mail** 📧

Send targeted email campaigns to different customer segments directly from your admin panel.

**Key Capabilities:**

* Mass email to newsletters subscribers, customers, affiliates
* WYSIWYG HTML editor (CKEditor)
* Batch sending (10 emails per batch)
* Multiple recipient selection options
* Store-specific sender configuration

**Use Cases:**

* Newsletter campaigns
* Product announcements
* Promotional offers
* Customer communication

[Explore Mail Documentation →](broken://pages/vJIjWZ7oLoUJogBSJYlm)

### 4. **Marketing Tracking** 📊

Track campaign performance, clicks, and conversions with custom tracking codes.

**Key Capabilities:**

* Unique tracking codes for campaigns and channels
* Click and order attribution tracking
* Geographic and store performance data
* Integration with affiliate and coupon systems
* Detailed campaign reports and analytics

**Use Cases:**

* Multi-channel campaign measurement
* ROI analysis and budget optimization
* A/B testing and performance comparison
* Seasonal campaign tracking
* Marketing attribution modeling

[Explore Marketing Tracking Documentation →](https://github.com/wilsonatb/docs-oc-new/blob/main/admin-interface/marketing/marketing.md)

## Getting Started

{% stepper %}
{% step %}
**Configure System Settings**

1. Enable email system (System → Settings → Server tab)
2. Activate affiliate system (System → Settings → Option tab)
3. Create customer groups for segmentation
   {% endstep %}

{% step %}
**Create Your First Campaign**

1. Set up a coupon for a seasonal promotion
2. Define affiliate program terms and commissions
3. Prepare an email campaign for newsletter subscribers
   {% endstep %}

{% step %}
**Launch and Monitor**

1. Test all marketing features thoroughly
2. Launch campaigns to targeted segments
3. Monitor performance using built-in reports
   {% endstep %}
   {% endstepper %}